Hand on my heart
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Thank you again, Dove. That's wonderful.
he wears not slogans
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The campaign 'This is the Man' and 'This is the Woman' reanimated French Connection two years ago and makes me fall in love with FCUK over and over and over.
It's just brand poetry all over: the subtlety in shots, humour in scripting and lovely lines - He knows not what sequins is - leave me clapping my hands like a child in the zoo. The Man and The Woman, followed by The Lucky Shirt and The Blouse, make sense and absolutely none. Simply great.
Although the mystery remains, on how the ad agency sold this concept* to the client, I treasure FCUK for reminding us of the differences between men and women. And doing so, in such a delightful way.
So thank you, FCUK. Thank you for this lighthearted, fun campaign. I promise to never fall out of love with you.
* Adman: "No seriously, we'll just show a guy being a guy. He'll be walking around, looking in the mirror, picking his nose - ok no nose - his teeth and that's it! Oh and he's gonna do a kungfu pigeon. A what?! A kungfu pigeon. YES!!! It's gonna be awesome." Client: "Oh. Ok."