L&S giving us the finger

Wednesday, May 2, 2012 - in Advertising

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That's one fine looking, sharp tailored finger, Lernart and Sander got starring in their latest film. They made the short film to promote the Handmade issue of Wallpaper* Magazine, world's leading design magazine.

The two Amsterdam based artists thought a hand would be the ultimate customer to demonstrate the craftmanskills of a brand as Brioni. So they hooked up with the Italian tailors themselves to execute their idea. Of a finger. In a suit. Again, wonderfully made, quite adorable and it surely doesn't get more handmade than this.

Lernert Engelberts and Sander Plug both started out as individual artdirectors when, in 2007, they decided it would be more fun to work on art projects together. Since then, they've build an impressive portfolio full of addictively attractive work. Even if you're short in time, please check out their installations for Amnesty International, prints for Pink Film Days, and my personal fav' CDEFGABC for MTV Networks.

Made of 7,263 cigarettes

Wednesday, April 4, 2012 - in Advertising

Campaign for Stivoro by IRIS Amsterdam. Clever idea. Hats off for the execution. Now, who has a lighter?

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Friday, December 16, 2011 - in Advertising

Sometimes a truly stunning print ad comes by, and I recently bumped into one I'd like to share with you. It's an ad for 'Road Safety - 130 has its limits', published in TopGear Magazine NL.

It reads: "This long, very long, intentionally excessively long written line, is meant for you to keep you reading for a long, very long time, so that you at the end of this very long line you will know exactly how much time it will take you, at a speed of 130 km per hour, to come to an emergency stop."

Concept by Yona Hümmels and Stef Jongenelen, DDB Amsterdam, artwork by Raphaël Bartels.

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Hand on my heart

Sunday, April 22, 2012 - in Advertising

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Thank you again, Dove. That's wonderful.

he wears not slogans

Tuesday, March 27, 2012 - in Advertising

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The campaign 'This is the Man' and 'This is the Woman' reanimated French Connection two years ago and makes me fall in love with FCUK over and over and over.

It's just brand poetry all over: the subtlety in shots, humour in scripting and lovely lines - He knows not what sequins is - leave me clapping my hands like a child in the zoo. The Man and The Woman, followed by The Lucky Shirt and The Blouse, make sense and absolutely none. Simply great.

Although the mystery remains, on how the ad agency sold this concept* to the client, I treasure FCUK for reminding us of the differences between men and women. And doing so, in such a delightful way.

So thank you, FCUK. Thank you for this lighthearted, fun campaign. I promise to never fall out of love with you.

* Adman: "No seriously, we'll just show a guy being a guy. He'll be walking around, looking in the mirror, picking his nose - ok no nose - his teeth and that's it! Oh and he's gonna do a kungfu pigeon. A what?! A kungfu pigeon. YES!!! It's gonna be awesome."  Client: "Oh. Ok."

simply stunning

Wednesday, April 18, 2012 - in Advertising

Not a lot of times you come across a designstudio that leaves your typing fingers floating inches above your keyboard - simply because you can't find words to describe the awesomeness of their work. Hvass + Hannibal is one of those designstudios.

Their work leaves me stunned, amazed, silent (there's a first time for everyting) and in pure admiration. Wow. Click thumbnail to see my fav's or have a look at their complete work here.

built to resist

Monday, February 13, 2012 - in Advertising

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OK, so it's not new. It's not innovative. But it works: designers against Aids. New on the shelf - after Levis and H&M - are 200 Eastpaks, those oldskool bookstuffers you tipex'd and markered in highshool.

Over 130 of the world's quirkiest, funkiest, most creative personalities of the world (their words, not mine) were put together in a studio to oompf up the limited editions Eastpak Padded Pak'rs. Result: backpacks that probably won't protect your books, but maybe someone's life.

EASTPAK launched the collection at RAW Artfair Rotterdam, the online sale starts 19.3.2012