She's dead serious
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"For a long time I´ve been wanting to do something with one of my sisters, my great-aunt and typography. Not all together, but it just turned out that way."
Art director Chacho Puebla (Leo Burnett, Madrid) make an awesome series of advices 'his grandma should've given him, but unfortunately never did'. I love the idea, typography and most of all: the look on the old ladies face. She probably doesn't understand anything on the signs she's holding (advice she's giving), but that just adds up to the fun of it. Not sure how valuable the advices actually are, but nevertheless; a great project.
PS In case you wonder how he fit his sister in this project: she made the photos. Voila.